Webinar: Exporting Food to Japan – Market Trends, Regulations & Business Culture

Date: June 26, 2025
Time: 10:00–12:00 CEST
Location: Online (link provided upon registration)
Speaker: Zoltan Bassa, Senior Advisor, Sudy & Co. Ltd. & Ana Horvatin, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation

Looking to enter the Japanese food market or strengthen your export activities?
This 90-minute online session will provide practical guidance on how to navigate Japan’s complex market, regulatory landscape, and business culture. Expert Zoltan Bassa will share up-to-date insights and hands-on advice for food producers and exporters.

Part 1: The Japanese Food Market

Duration: 50 minutes + 10 minutes Q&A

• Current trends, consumer behavior & premium positioning

• How to identify reliable importers

• Factory visits and audits – how to prepare

• Regulatory requirements for food exports to Japan

• Certifications, labeling, packaging & export documentation

• Customs procedures and logistics

• Pricing, contracts & order terms

• Handling claims and disputes

• Role of agents, mediators and consultants

Part 2: Japanese Business Culture – Insights for Exporters

Duration: 20 minutes + 10 minutes Q&A

• Core values in Japanese business – details, formality, process

• Indirect communication: how to be clear and effective

• Building trust & speeding up negotiations

• Working with the new generation of Japanese businesspeople

• Brief overview of Expo Osaka 2025

Who should attend?
Food producers, exporters, and trade professionals interested in or currently working with the Japanese market.

Register by June 20: [registration below]
Questions? Contact Cristina Lindberg Ghimpu: cristina.l.ghimpu@handelskammaren.ac

This event is arranged and financed in cooperation with: